Are your website changes working?
Some days I feel like I’m making progress, but when I check the numbers, the improvements are either tiny or inconsistent. I’m not running super advanced tests, just comparing weekly stats in analytics. Have any of you tried optimizing things yourself like this, and did you actually see measurable, stable results from those changes?
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Yeah, I went down that same DIY road. At first I just relied on gut feeling — “this button looks better” or “this copy sounds clearer.” Sometimes conversions bumped up a little, but I couldn’t tell if it was seasonality or real improvement. What changed for me was learning how professionals structure testing and budgeting. I spent time reading about different approaches and even looked into how agencies structure a cro pricing model to understand what’s typically included in proper optimization work. That made me realize it’s not just about design tweaks but research, user behavior analysis, and structured experiments. Once I started planning small A/B tests instead of random edits, the results became more predictable and easier to measure.